Service · GEO Remediation
From invisible to cited by AI
Your site can be flawless on Google and still not exist for ChatGPT, Gemini or Perplexity. This is the service that fixes it: we take your diagnosis result and run the remediation — from fast technical fixes to the authority that gets AI to cite your brand.
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The problem: your company vanished from the answer
Search stopped being a list of links. More and more people ask ChatGPT, Gemini or Perplexity which company is best for a given need and act on the single answer they get — without clicking anything. If AI doesn't know your brand, you don't lose a ranking position: you disappear from the conversation entirely. And the problem is silent, because the impression that never happened shows up in no traffic report.
Appearing to generative AI is not the same game as classic SEO. Generative engines read the site differently: many don't execute JavaScript, they prioritize content that answers questions directly, and they trust entity and authority signals that traditional SEO ignores. Most sites fail at the basics — missing structured data, content that answers nothing in a citable way, no cues for AI crawlers. The diagnosis shows where you stand. This service closes the distance between that diagnosis and actually being in the answer.
— Who it's for
- →Companies that ran the GEO diagnosis, saw a low score, and want to execute the fix — not just understand the problem
- →Businesses whose category is already recommended by AI (software, professional services, healthcare, e-commerce) and don't show up when the customer asks
- →Marketing teams fluent in classic SEO but without the GEO technical repertoire — schema, llms.txt, rendering, citability
- →Brands that depend on discovery and can't afford to be absent from the layer where the buying decision starts to form
— What's included
- ✓Prioritized remediation plan built from your GEO score, with each fix ordered by impact and effort
- ✓Implementation of the technical foundations: structured data (Schema.org), FAQPage, llms.txt, AI crawler access and machine-readable rendering
- ✓Content restructuring in the answer-first format generative engines cite — real questions answered directly and extractably
- ✓Entity consolidation and brand authority: consistent presence across the public sources AI cross-references to trust who you are
- ✓Follow-up measurement: score re-audit and a read on how citability evolves over the course of the work
How it works — the three phases of remediation
- 01
Technical quick wins
Weeks 1–2We start with the foundation fixes that move the needle fast and unlock everything that follows: structured data, FAQPage, llms.txt, robots opened to the named AI crawlers, and content delivered so the machine can read it without depending on JavaScript. It's the cheapest ceiling of gains — what currently stops AI from even seeing the site.
- 02
Structured content
Weeks 3–6With the technical base in place, we rewrite and create content in the format AI cites: answer first, real question as the anchor, extractable blocks. Instead of pages written to rank a keyword, pages written to be the answer — covering the questions your customers actually ask AI about your category.
- 03
Authority and entity
OngoingThe slowest and most defensible layer. AI only recommends what it recognizes as a trusted entity. We work the signals that consolidate this — consistency across the public sources that describe your brand, mentions, E-E-A-T — so that when someone asks about your category, your name is among the ones AI trusts enough to cite.
About the service
Generative engine optimization — GEO — is the discipline of making a site readable, trustworthy and citable by the AI systems that now mediate discovery: ChatGPT, Gemini, Perplexity and search AI overviews. Unlike classic SEO, which optimizes for a ranked list of links, GEO optimizes to be the source of a synthesized answer — which changes what matters: structured data that describes the entity, answer-first content, technical foundations that don't hide content behind JavaScript, and authority signals AI cross-references before citing. Capiva built its own GEO diagnostic tool and uses it as the basis of this service: the audit measures six dimensions of visibility and this work executes the remediation across them, in the order they return value. We operate as a boutique, with direct senior involvement and bespoke scope — each engagement is sized by the site, the category and the distance between the current score and the goal.
Frequently Asked Questions
How do I make my company appear in ChatGPT?
There is no registration: you don't register your company in ChatGPT. AI learns about brands by reading the public web and cross-referencing authority sources. Appearing depends on three things — technical foundations that let AI read your site, content that answers your category's questions in a citable way, and consistent entity signals across the sources that describe your brand. This service works all three, in order of highest return.
What's the difference between this service and SEO-for-AI consulting?
Consulting recommends; this service executes. We deliver the prioritized diagnosis and implement the remediation — structured data, answer-first content and authority consolidation — instead of leaving a report for your team to chase. Scope is bespoke, built from your current GEO score.
Is GEO the same as SEO?
No. SEO optimizes for the search engine's ranked list of links; GEO (generative engine optimization) optimizes to be the source AI uses when synthesizing an answer. Good SEO practices help but aren't enough: AI weighs structured data, answer-first format and entity authority in a way classic ranking doesn't capture.
How long until I appear in AI answers?
The Phase 1 technical fixes go live in weeks; citability responds as engines re-crawl and reindex the updated content. Entity authority is the slowest layer, measured in months. That's why the work is phased — quick wins unlock early gains while authority compounds over time. No serious service promises a guaranteed citation date; AI is not deterministic.
Do I need to run the diagnosis first?
We recommend it. The free GEO diagnosis gives the starting score across six dimensions and shows where the biggest gaps are — that's what prioritizes the remediation. You can run the audit and bring the result, or we start there in the first conversation.
Does it work for engines beyond ChatGPT?
Yes. The work targets generative AI visibility as a whole — ChatGPT, Gemini, Perplexity and search AI overviews. The foundations that make a site citable (structured data, answer-first content, authority) apply to every engine; where there's platform specificity, prioritization considers where your audience actually asks.
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